We build custom sites, automation, and AI-driven growth systems for businesses that are done leaving revenue on the table. Here's what that's looked like for real clients.

A local service-business site for a Buffalo, NY painting contractor — a custom-built website with its own CMS and CRM, plus instant estimate CTA, click-to-call, and a live chat that engages every visitor the moment they land on the site, qualifying and responding to leads day or night.

A service site for a virtual optician consultation business — built around a clear three-step booking flow (schedule, connect, receive), with dedicated paths for individual consultations and on-site/B2B work, plus a blog to build search and trust over time.
See our services and pricing, or start with a free revenue leak audit — no pitch, no obligation.
See our services →“Samantha was amazing to work with. She built us a site — and more — that went way beyond what I expected going in. I'd recommend her to anyone who needs custom work done, big or small.”
I'm Samantha Collins, and I've spent 14 years doing marketing and development work — first inside other people's businesses, now building sites and systems for my own clients under ConversionOPTs.
What I kept seeing, over and over, was the same gap: businesses with real demand, losing customers to things that had nothing to do with their product — a broken form, a five-minute callback window that turned into three days, a site that loaded fine on a laptop and crawled on a phone. Not marketing problems. Plumbing problems.
ConversionOPTs exists to fix the plumbing — and increasingly, to build the AI-driven layer on top of it (intake chat, automated follow-up, appointment booking) that used to require hiring a full team. That combination — hands-on dev work plus modern automation — is what separates this from a typical web agency.
We'll scan your site for the leaks costing you the most, and send you a report within one business day.
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